About Us
We built ääni. The revenue recovery and growth platform for hospitality. It picks up every time, works from your PMS’s live record and hands over to your team when a guest needs one. Bookings recovered. Requests routed. Staff free to host.
Why we built our platform
Hospitality is won or lost on the phone
Availability, speed of service, consistency. Hospitality performance lives in the details, and most of them arrive by phone. When nobody’s free to pick up, the enquiry doesn’t wait. It books elsewhere.
ääni answers instead. It works from your PMS’s live record, so the availability it quotes and the reservation it confirms come from the same source your front desk works in. Calls answered around the clock. Requests routed to the right team.
What We're Building
One Platform, Endless Growth
ääni starts with your phone, as that’s where the money leaks fastest. From there it will extend across the guest journey by coaching your team, opening conversations before arrival and taking the ordering admin off your managers.
Every module works from the same live PMS record, so each one you switch on makes the others sharper. You adopt at your own pace, and nothing you add asks your team to work differently.
Vision
"Every enquiry heard, every request acted on, every property running at the standard its best shift sets. And without asking more of the people already stretched thinnest."
Mission
"We build ääni inside the systems properties already run, so it works from live data rather than guesswork. It answers what your team can't get to, routes what belongs elsewhere, and hands over the moment a guest needs a person."
How Much Are Missed Calls Worth?
Put in your average rate, your call volume and how many go unanswered. The calculator shows the revenue walking out of your phone line each month and each year. Your figures, not an industry average.
It takes under a minute.
THE COMPANY BEHIND IT
Who stands behind ääni
A voice on your phone line is a matter of trust
Most hospitality businesses have a real issue capturing demand. Operators work incredibly hard to generate enquiries and bookings, only to lose them to missed calls and stretched teams. That’s the problem ääni solves, and it’s why I got involved.
Jeremy Brown Founder, Brown Onion Consultancy Advisor to ääni
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A registered UK company
Coir Consulting Limited, registered in England and Wales, company number 15717759. Check us on Companies House.
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Founder-led, and named
Senna Baillie founded Coir Consulting and leads ääni. You can see who builds this and speak to them directly. Meet the team.
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Live, in build, or on the roadmap
ääni Voice is live. ääni Coach is in build. ääni Upsell and ääni Procurement are planned. We label the difference on every page. See the roadmap.
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Pricing in the open
Our prices are published on the site rather than held back for a sales call, so you can size the decision before you speak to anyone. See pricing.
The ääni Performance Suite
ääni is working towards elevating guest and staff interactions before, during and after a stay — built for hospitality and embedded inside the PMS. Explore the family below.
ääni Voice
LiveEvery call answered. Every guest heard.
After You Go Live
Long-term support for long-term growth
Start with one property and one phone line. Add sites as you open them, modules as you need them, all running on the same platform and the same live data. What you learn at one property carries to the next.
We’re a UK company building for UK and EMEA hospitality. Close enough to your operation to answer properly when you call us.
- Strategic guidance
- Proactive solutions
- Continuous innovation
- Trusted partnerships