Capture Everything

Getting ääni set up is straightforward, and once it’s running, it handles the complexity so you don’t have to.

A call comes in. ääni answers in your brand’s voice, understands what the caller needs, and takes the right action, whether that’s confirming a reservation, answering a question, or passing the call to your team with full context already captured.

Here’s how it works, step by step.

How ääni Works — Coir Consulting
THE COMPLETE CALL JOURNEY

How ääni Works

From missed call to captured revenue — every step of the guest experience, explained.

01
STEP ONE

Call Routing

Guest calls. ääni answers.

When your team is busy, on another call, or the property is closed, ääni picks up automatically. Guests never hear a voicemail.

Routing is fully configurable — set rules by number of rings, time of day, busy-line overflow, or dedicate specific lines. Whether it's an unanswered call after a defined number of rings, out-of-hours routing, or full redirection of specific lines, operators control exactly when ääni answers.

Overflow Routing
After-Hours
Custom Rules
ääni
After-Hours Coverage
Configurable Rules
Overflow Routing
No Voicemail Ever
02
STEP TWO

Brand Greeting

A warm, personalised welcome.

Callers hear a branded voice greeting tailored to your property's name, tone, and voice. Every word is fully configurable.

ääni supports over 100 languages and regional accents, with contextual prompts that adapt to time of day. Returning callers can be recognised. Brand-specific tone, scripts, wording, escalation phrasing, and language options are all in your control.

"Welcome to The Grand Hotel. How can I help today?"
Hear ääni
100+ Languages
Time-of-Day Prompts
Your Brand Voice
Returning Caller ID
03
STEP THREE

Intent Recognition

Understands what the guest needs.

Conversational voice AI and structured workflow logic identify caller intent naturally — classifying and routing to the right workflow automatically.

Using a hybrid model of natural language understanding, conversational context, and structured business rules, ääni handles everything from new bookings and rate enquiries to reservation changes, cancellations, restaurant questions, and spa bookings. Workflows vary by industry vertical for compliance and accuracy.

AI
New Booking
Rate Enquiry
Modification
Cancellation
Restaurant
Spa Booking
General
Natural Language
Structured Workflows
Intent Classification
Industry Specific
04
STEP FOUR

Action & Resolution

Books, answers, or captures the lead.

ääni checks live availability, captures guest details, and records booking intent directly into your PMS, booking engine, CRS, or scheduling calendar.

Secure Stripe payment links can be sent via SMS or email for frictionless payment processing through PCI-compliant infrastructure. Modifications and cancellations follow your property's policies, with additional verification or escalation where procedures require it.

PMS
Connected
Booking Engine
Connected
Stripe
Connected
CRM
Connected
PMS Integration
Booking Engines
Stripe Payments
PCI Compliant
05
STEP FIVE

Smart Escalation

Hands off with full context.

For complaints, VIP guests, or when the caller asks for a person — ääni transfers to your team with a full conversation summary, caller intent, captured details, and transcript.

Staff never start from scratch. Escalation triggers include explicit requests for a human agent, low confidence in intent detection, complaints, high-value enquiries, VIP caller recognition, and requests outside the automation scope. Routes as live transfer, callback, or dashboard task.

ääni
Summary
Intent
Details
Transcript
Live Transfer
Callback
Dashboard
Live Transfer
Callback
Full Handover
VIP Recognition
06
STEP SIX

Reporting & Insights

Full visibility on every call.

Every interaction is logged with transcripts, intent classification, and outcomes. Your dashboard tracks missed-call recovery, booking conversions, revenue captured, and after-hours demand.

Data flows into existing CRM or operational systems for complete observability. Track total call volume, automation resolution rate, escalation rate, caller intent breakdown, booking conversions, revenue influenced, repeat caller patterns, and unresolved enquiries — all in real time.

ääni Dashboard Live
0%Recovery Rate
0Calls This Month
0%Resolved Automatically
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Call Transcripts
Revenue Tracking
Booking Metrics
CRM Integration
Revenue recovery calculator

See what missed calls are costing you

Every unanswered call is a booking that walks to a competitor. Choose your type of venue, set the dials to a typical week, and see the revenue ääni could recover — answered around the clock, in your brand's voice.

A typical independent hotel takes dozens of calls a day — reservations, enquiries, changes. Set the dials to your property.

40
5300+
30%
10%60%
£420
£50£2,000

For a room, we assume an average stay of 1.7 nights at your nightly rate.

Revenue ääni could recover
£0/mo
0 missed calls / mo
0 bookings recovered / mo
£0 recovered / yr

That's revenue sitting unanswered every month.

How we calculate this

We start from your daily inbound calls and the share you miss at peak times (industry data puts UK hospitality at roughly 27–40%). Of those missed calls, we treat 45% as genuine booking enquiries — based on ääni's own call analysis — and assume 35% would have converted had a human, or ääni, answered. We then apply your average booking value to estimate recoverable revenue. ääni answers every call 24/7, so in practice it recovers the large majority of these — we show a conservative recovery figure here.

Sources: BT Business Communications Report 2024 (UK SMEs miss ~27% of calls); Zenoti 2025 (37% of salon/spa calls missed); restaurant peak-hour miss rates 25–43% (Popmenu, Maple, Breez 2024–25); SiteMinder UK 2024 (average stay 1.68 nights); UK average restaurant spend ~£22/head (Statista 2025). Figures are estimates for guidance, not a guarantee of results.

We Get That Money Back

Get A Complete 3 Page Report

We’ll send you a focused, tailored report covering three core aspects.

The first contextualises your number against what we see across the industry. The second explains exactly what ääni does and how it integrates. The third makes the financial case directly; costs, upside and what a realistic return looks like for a property your size.

It’s designed to give you everything you need to make a proper decision, without a long-winded sales call to get there.