FAQ

If you run a hotel, aparthotel, restaurant group or venue, you need answers before you need a demo. Below is what ääni does today, what is still being built, how it fits the systems you already run and what it costs.

Search here to get answers to your questions.

ääni is the revenue recovery and growth platform for hospitality. It answers the calls your team cannot get to, works from your property management system's live record, and hands the conversation to a person the moment a guest needs one. It is voice-native AI built specifically for hospitality rather than a general-purpose tool adapted to it.

The platform covers four modules. One is live today; three are in build or on the roadmap.

ääni is built and owned by Coir Consulting Ltd, a UK hospitality-technology company founded by Senna Baillie. We began by helping hospitality businesses get more from the digital tools they already had. That work is what shaped ääni: the same problems appeared at property after property, and the most expensive one was the phone.

Independent and boutique hotels, multi-site boutique and independent groups of roughly three to fifteen properties, aparthotels, premium multi-site dining groups, and venues including restaurants, salons and spas running a cloud property management system. Our focus is the UK and wider EMEA.

Two things matter more than size. First, that you take a meaningful volume of inbound calls. Second, that your systems can share live data, so ääni speaks from the same record your front desk works in.

The phone. Industry data puts missed inbound calls across UK hospitality at roughly 27 to 40 per cent, depending on the sector and the time of day — peak service, after hours, and whenever the desk is already dealing with a guest in front of them. Every one of those is a possible reservation, a guest need, or a loyalty moment that never got acknowledged.

ääni answers all of them, around the clock, without hold music or voicemail.

Live and available today. ääni Voice is the inbound AI voice concierge and the foundation of the platform. It answers every inbound call 24 hours a day, reads live availability from your property management system, confirms reservations in real time, routes food and beverage, spa and service requests to the right team, and transfers to a member of staff whenever the conversation calls for one.

Every call answered. Every guest heard.

In build, with commercial launch planned for 2027. ääni Coach is the performance and quality layer. It reviews every answered call, scores it against your own service standards rather than a generic template, and gives managers specific coaching points per team member instead of a handful of calls someone happened to overhear.

It is not available to buy yet. Raise the standard.

On the roadmap. ääni Upsell handles proactive outbound engagement — pre-arrival upgrade offers, in-stay food and beverage or spa prompts, and post-stay re-engagement that supports reviews and return bookings.

One commercial point worth stating early: Upsell will be subscription-only with no commission and no revenue share. The property keeps 100 per cent of the revenue it generates.

Getting started is simple. Begin with our free digital assessment or schedule a consultation with our team. We'll discuss your objectives, evaluate your current situation, and propose a tailored approach to achieve your goals. Contact us today to take the first step toward digital transformation.

On the roadmap. ääni Procurement automates hospitality purchasing — identifying what a property needs, comparing approved suppliers on price, availability and delivery, placing the order through the supplier's own channel, and keeping the purchase-order and invoice trail intact. Coach and Procurement are being built alongside each other.

ääni Voice. That is the live product, and it is the one that recovers the revenue currently leaking through unanswered calls. Coach, Upsell and Procurement are on the published roadmap, and properties running Voice today will be first in line as each becomes available.